Has formed a new PR Team for Summarecon Mal Serpong, after having experience as part of the team at Mal Kelapa Gading. Has prepared plans, strategies, and goals for the new media team, they are the website and social media team, including KPIs.
Has formed a Promotion and Communication Coordination Team from 4 Ciputra Group Business Sub-holdings throughout Indonesia, aiming to improve the SEO of subsidiary websites, participating as a committee and jury for website SEO competitions for more than 50 websites under the Ciputra Group project.
Designed the strategy and executed the rebranding implementation for the new Indolok brand during the crisis related to global top-level restructuring, in line with the Gunnebo 2.0 strategy. Created the new identity and brand while executing internal and external communications regarding brand positioning and daily tactical activities for sales activities.
Have set up new Customer Service team and system for better customer experience with new task challenges from back office personnel moving to frontline roles and from manual process transformation to digitalization. Have improved the abandoned e-commerce project to reality and drive new strategy from B2G to B2C by utilizing all Digital Marketing drivers. Have successfully generated new transactions through new market: B2C, age 25-35 and digital transaction minded and set up new team from Business School to drive growth in e-commerce market. The achievement is from 0 transactions to 1 BIDR then double the target in the following year.
Have taken responsibility for Sustainability and Communication Project for Gunnebo in Indonesia, benchmarking global guidelines with QHSE team leader.
Developed a new logo for HK Realtindo and created brand identity guidelines. Collaborated with sales and product development teams, created appropriate marketing communication strategies for each property product category and their implementation. Planned and implemented events related to HK Realtindo product launches throughout Indonesia.
Has built the Bisnis Indonesia Group brand as a holding company consisting of 15 subsidiaries divided into 2 subholdings, namely BIG Media and BIG Services. Has standardized the logos of 15 subsidiaries based on monolithic brand architecture. Has created brand identity guidelines and implemented marketing communication strategies effectively and efficiently. Has created strategies and implemented national business events of at least 5 events each year.
Developed Brand Guidelines for the company, including all marketing materials. Built a national network through branches and distributors to support sales growth by 2024. Presented the brand through events and seminars on the company's expertise in the market segment.
